The MERCADEN®BÖBLINGEN is only the second shopping centre in all of Baden-Württemberg to be awarded the prize „Generationenfreundliches Einkaufen“(generation-friendly shopping). This honour is valid for three years and the MERCADEN® achieved this not only by meeting all the criteria but also by scoring more points for many extra services.
41 test criteria in total had to be fulfilled, all of which focussing on the accessibility and convenience for the shopper. In addition to this 70% of the shops located in the centre were also analysed for their layout, customer service, entrance display and accessibility.
This award further supports the enormous significance that the concept of the MERCADEN® represents not only for the town and retailers but also for the customers. As a result of this award it will be recognisable for the customer from a distance that easy and accessible shopping is possible in the MERCADEN®BÖBLINGEN.